Caesarstone will unveil Islands
at Fuori Salone 2014, Milan, a collaboration with acclaimed London-based design studio Raw Edges.
Following a preview at the Interior Design Show in Toronto, Caesarstone will present a further exploration of Islands with an interactive installation focusing on food and dining within the domestic environment. Islands
exhibits the design, beauty, quality and functionality of Caesarstone surfaces and reflects the signature creativity and playfulness of Raw Edges' work; the installation is to be presented at Palazzo Criveli, in the heart of Milan’s Brera District.
seeks to reshape the typical interior arrangement by positioning the surface as the binding element of its design. Cabinetry and appliances are slotted into purpose-built voids within the Caesarstone surface itself instead of being placed atop or around it, thus highlighting the monolith's value and functionality within the interior environment. Offering a new take on a variety of domestic spaces, Islands focuses primarily on the kitchen concept and the significance of the preparation and enjoyment of food.
Raw-Edges founders Yael Mer and Shay Alkalay elaborate: "For the Milan presentation we want to further-explore the concept of the sliding of objects into Caesarstone Islands; the focus will be on the kitchen, which will be set as a working station - a stage for performing cooking. Thanks to a rare creative freedom afforded to us by Caesarstone, we have carefully developed a conceptual interior that we hope will influence the mainstream."
Eli Feiglin, VP of marketing at Caesarstone comments: “We are happy to return to Milan after last year's success. Raw Edges are ideal partners - their ability to challenge conceptions brings a touch of ingenuity to preconceived interior environments. As a material that is mostly linked to kitchen worktops, we wanted to challenge the public’s perception of Caesarstone by using it as the starting point of the design process. The collaboration celebrates the exceptional qualities of Caesarstone surfaces and highlights our devotion to exploring and setting new trends in design.”
For background or images of Islands
and/or Caesarstone products please contact:
Note to Editor
by Raw Edges for Casaerstone will be presented at Palazzo Criveli Via Clerici 5, Milan
• Opening times April 9-13, 10.00-18.00,
April 8- late night preview 10.00-20.00
Caesarstone is a publicly traded company on the NASDAQ. The company’s surfaces and products are sold in over 48 countries worldwide. Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling, furniture and more. With four diverse collections – Classico™, Supremo™, Motivo™ and Concetto™ there is no limit to choice. The unique and rich variety of colours, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone's extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of international quality standards.
About Raw-Edges Design Studio
Founded by Yael Mer and Shay Alkalay, the London design studio has received several highly respected awards including The British Council Talented Award, iF Gold Award, Dutch Design Award, Wallpaper* Design Award 2009 and the Elle Decoration International Design Award for best furniture of 2008_09 and the Miami/ Basel Designer of the Future for 2009 Award. Their works has been exhibited internationally and can be found within the permanent collection of the MoMA New-York and other museums. Clients include Cappellini, Established & Sons, Moroso, Kvadrat, Stella McCartney, Arco, Mutina and Lema. In addition, Yael & Shay produce unique and limited-edition designs and installations within their own studio in London.