Caesarstone presents Islands - an exploration of cuisine and design, Fuori Salone Milan, 2014
8 – 13 April 2014
Via Clerici 5, Milan
Caesarstone will present Islands by London studio Raw Edges during the Fuori Salone, Milan 2014. The project seeks to reshape the typical interior arrangement by positioning the surface as the starting point of the design process.The Milan presentation will share with visitors the design, beauty, quality and functionality of Caesarstone surfaces, whilst reflecting the signature creativity and playfulness of Raw Edges' work.
In Milan, Islands will be presented as an interactive installation at Palazzo Clerici in the heart of Milan’s Brera District. A unique food concept, designed by Raw Edges in collaboration with French/American chef Alice Delcourt, further explores the installation's design concept and brings it to life by engaging with the audience and highlighting the enjoyment and significance of preparing food in a Caesarstone kitchen.
Alice Delcourt, of Italy’s Erba Brusca, will develop a concept menu that will be prepared on site and presented to visitors, demonstrating the fundamental synergy between the cook and chef, food and utensils - and the overriding interaction with the surface of the kitchen. Caesarstone qualities of strong, non-porous and beautifully designed surfaces become the ultimate plateau for creativity and cuisine.
Eli Feiglin, VP of marketing at Caesarstone, comments: “Caesarstone has always been used primarily for kitchen surfaces and food preparation and this installation marries our own design essence and creative platforms with Raw Edges' vision of a conceptual kitchen. We hope to encourage innovative solutions and unusual applications of Caesarstone which bring out the inherent quality and beauty of the product.”
For background or images of Islands and/or Caesarstone products please contact:
Note to Editors
Caesarstone is a publicly traded company on the NASDAQ. The company’s surfaces and products are sold in over 48 countries worldwide. Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling, furniture and more. With four diverse collections – Classico™, Supremo™, Motivo™ and Concetto™ there is no limit to choice. The unique and rich variety of colours, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone's extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of international quality standards.
Founded by Yael Mer and Shay Alkalay, the London design studio has received several highly respected awards including The British Council Talented Award, iF Gold Award, Dutch Design Award, Wallpaper* Design Award 2009 and the Elle Decoration International Design Award for best furniture of 2008_09 and the Miami/ Basel Designer of the Future for 2009 Award. Their works has been exhibited internationally and can be found within the permanent collection of the MoMA New-York and other museums. Clients include Cappellini, Established & Sons, Moroso, Kvadrat, Stella McCartney, Arco, Mutina and Lema. In addition, Yael & Shay produce unique and limited-edition designs and installations within their own studio in London.