Caesarstone presents: Design Inspirations

Caesarstone Presents

Design Inspirations

A Book Edited by FranklinTill

9th of October, 2013
For immediate release

Caesarstone reaffirms its position as a global-trendsetter and leader in the industry by commissioning London based, creative trend consultancy FranklinTill to launch Design Inspirations. The coffee-table book exhibits five key emerging design trends contextualized by lifestyle and design influences which lead to a curated selection of colour palettes, stones and materials. The book provides inspiration and insight for the reader to recreate the looks in their own home.

Design Inspirations celebrates the creativity of the design world, featuring up-and-coming designers as well as world renowned design studios. As a continual source of valuable ideas and inspiration, the selection of Caesarstone surfaces showcases emerging interior design trends in a spectacular display of original photography. “We wanted to create high quality content for architects, designers and professionals in the creative industries; we felt there was an underlying need for a well-researched, insightful publication” says Eli Feiglin, VP of marketing at Caesarstone. He adds: “the response to the book from Caesarstone's international market has been phenomenal. This project illustrates our commitment to the design industry’s desire to be updated in all matters concerning international design.” 

Co-Director of FranklinTill Caroline Till explains their process: “Through extensive research and careful curation of key lifestyle and product imagery, we identify the design cues, materials, finishes and colour palettes that inform emerging design movements, highlighting the context and influences behind the trend. We aim to inspire you and demonstrate how to apply,use and combine beautiful Caesarstone surfaces in the right proportions together with complementary materials and colours.”

In addition to the printed version, the book is available online on an exclusively created website. The interactive platform allows visitors to further explore the defined trends and provides additional information on all featured materials and products. A full e-version of the book may also be downloaded from the website http://inspirations.caesarstone.com/.

Note to Editors

About Caesarstone
Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling, furniture and more. With four diverse collections – Classico™, Supremo™, Motivo™ and Concetto™ there is no limit to choice. The unique and rich variety of colours, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone's extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of international quality standards, the surfaces are stain heat and scratch resistant. With its high profile designer collaborations Caesarstone is confirming its position as a leading platform for design.
www.caesarstone.com

About FranklinTill Studio

FranklinTill Studio is a multidisciplinary creative trend consultancy bringing research, insight and forecasting to life. Working with an array of clients across the lifestyle industries, FranklinTill provide alternative and inspirational ways of developing products and optimizing brand experiences.
Their portfolio includes a full spectrum services from the delivery of trend research insights to the translation and creative execution of ideas. The studio output spans three main catagories: forecasting & insight, editorial content & publishing, and design & branding. Recent major projects include directing and executing US-based exhibition ‘FutureWear’ exploring the future of apparel, and they are currently responsible for the design and execution of the trend exhibition at Heimtextil 2014 in Frankfurt. FranklinTill also direct and edit content for some of the most inspirational digital and printed publications, such as trend bible Viewpoint magazine, Computer Arts Collection and Material Futures. Some of their current clients include Heimtextil, Viewpoint, GF Smith, VF Corporation, The British Council, Unilever, Channel 4 and Caesarstone.
www.franklintill.com

Directors of FranklinTill
Co-founders and Directors Kate Franklin and Caroline Till set up FranklinTill in 2010. Together they have 25 years of combined experience in research, trend forecasting and design strategy.