Caesarstone returns to WMC Fashion Week
In celebration of their latest designs, Supernatural, Caesarstone announces its partnership with Canadian design house Mackage during World MasterCard S/S 2013 Fashion Week
Toronto, ON – Caesarstone, the original quartz surface, will unveil five NEW Supernatural designs from their Classico collection, during World MasterCard Fashion Week.
As an official partner of Canada’s largest fashion event, Caesarstone will debut Supernatural alongside Mackage’s SS’ 13 collection on Wednesday, October 24th at 8:00pm. For this season, Mackage creative directors, Elisa Dahan and Eran Elfassy, looked to the innate coolness of today's street style for inspiration. Incorporating fashion, luxury, and interior elements – together, Caesarstone and Mackage will provide a show and environment unlike anything that has graced the catwalk to date.
“Caesarstone is thrilled to be partnering with Mackage for Toronto Fashion Week”, says Fernando Mammoliti, CEO Caesarstone Canada. "As global trendsetters in the quartz surface industry, Caesarstone is constantly pushing the envelope of quartz capabilities to bring the most stylish surfaces to the market. Our partnership with the luxury outerwear label will allow us to introduce our latest designs in a unique way. As trends in interior design are often influenced by fashion, we feel that the Mackage runway show will serve as the perfect platform to showcase new and innovative designs from both brands,” says Mammoliti.
“When we initially spoke with Casearstone, we thought this would be a great platform where luxury fashion and interior design can meet. We had an amazing time living up to this challenge of incorporating Caesarstone in our looks, and can’t wait for everyone to see it!” – Mackage Creative Directors, Eran Elfassy and Elisa Dahan.
Immediately following the S/S 2013 Mackage show, guests will attend an exclusive launch and post-show celebration which will highlight a fashion presentation by Mackage. In collaboration with art director Micha Weidmann and photographer Tom Mannion, Jacob Peres recently introduced Caesarstone’s new advertising campaign as well as new imagery for their Supernatural designs. Select photography from these works will be on display exclusively at The Spoke Club during this joint celebration.
Caesarstone, the original quartz surface, is a leading supplier of the finest quartz surfaces to the global marketplace. Caesarstone manufactures high-quality quartz slabs for a variety of uses and applications, such as kitchen countertops, bathroom vanities, flooring, wall paneling and more. Their unique variety of colours, patterns and textures, coupled with the brand’s incredibly resilient characteristics, is quickly driving the Canadian demand for quartz surfaces and making Caesarstone the preferred choice for kitchen and bathroom countertops. Inspired by some of the world’s most beautiful marble, Caesarstone’s supernatural designs represent the five newest additions to the Classico collection. Using cutting-edge technology, these new designs are infused with delicate veins and intricacies to create movement and fluidity – a collection of earthy tones that reflects the simple magnificence of nature.
Mackage was created around the belief that outerwear is an integral element of fashion. When the weather calls for layering, a coat isn’t just a part of an outfit – it becomes the outfit itself. Season after season, Mackage creates classic coats with a sexy, modern edge and the brands signature sleek, chic silhouettes. The creative directors, Elisa Dahan and Eran Elfassy each infuse their personalities and unique vision into their designs, resulting in collections with great balance.
For further information, please contact:
ASC Public Relations, Inc.