DECEMBER 2018 – Leading quartz brand Caesarstone announces its collaboration with award-winning Dutch designer Marije Vogelzang for their 2019 Designer Program. This year, Caesarstone dives deep into the thoughtfulness of design, food production and consumption, and how it translates into human connection. The first installation will debut at the Interior Design Show (IDS) 2019 in Toronto, bringing exceptional and sensory implications to the forefront of the design packed exhibition.
Rendering of the IDS19 installation by Marije Vogelzang
The 2019 collaboration titled “Seeds by Marije Vogelzang presented by Caesarstone” will focus on the thoughtfulness we should have in our kitchens, whether in meal preparation or conversation shared with guests. This will be represented through the journey of the seed. The installation will take visitors on a sensory experience through memories, human connection, happiness, and the environment. The honeycomb-like exhibit will focus on generating stimulation from all sensory receptors as visitors travel their path eliminating external noise and disruption and imagining themselves as a seed and connecting back to the earth.
“In this rushed and digital time, food can be our connector, through the senses to the essence of what life is. Emotion, connection and wonder. My collaboration with Caesarstone will highlight the interactive aspect food design provides.” – Marije Vogelzang
Inspiration for the IDS19 installation by Marije Vogelzang
“This collaboration will see Marije Voegelzang’s distinct point-of-view of the intersection of food, thoughtfulness, and design, breaking down the functions in the kitchen into powerful forms and ideas, which define human connections.” – Elizabeth Margles, VP of Marketing at Caesarstone
Over the years, Caesarstone’s Designer Collaboration Program has continuously pushed the boundaries of experiential design with work from Snarkitecture, Jaime Hayon, Tom Dixon and more. Each designer collaboration has offered a forward-thinking take on the versatile material. This year’s collaboration with showcase Caesarstone surfaces through interactive activations and practical kitchen implications immersing visitors in the application of the Caesarstone surface.
For media inquiries and for more information on the IDS installation, please contact:
Caesarstone manufactures high quality engineered quartz surfaces, which are used in both residential and commercial buildings as countertops, vanities, wall cladding, floors and other interior surfaces. The wide variety of colours, styles, designs and textures of Caesarstone(R) products, along with Caesarstone’s inherent characteristics such as hardness, non-porous, scratch & stain resistance and durability, provide consumers with excellent surfaces for their internal spaces which are highly competitive to granite, manufactured solid surfaces and laminate, as well as to other engineered quartz surfaces. Caesarstone’s four collections of products – Classico, Concetto, Supernatural, Metropolitan and Ultranatural – are available in over 50 countries around the world.
About Marije Vogelzang
Food designers design food, but Marije Vogelzang designs the act of eating, taking inspiration from food’s origins, its preparation, and the politics, history and culture of eating. Marije graduated from Eindhoven Design Academy in 2000 where she started working with food in 1999. Vogelzang began her career as an “eating designer” with two experimental restaurants, in Rotterdam and Amsterdam, conceived as design studios with with restaurants inside; every detail, from the cutlery to the teabags, is custom made. Broadening her role from restauranteur to what Dutch newspaper de Volkskrant describes as the “grand dame” of eating design, Vogelzang now takes on all types of food-related projects – new eateries, product design, initiatives for hospitals, exhibition design and curation, and event social projects and education. Vogelzang also founded the Dutch Institute of Food & Design in 2016. She also heads a new food design department at the Design Academy Eindhoven, called “Food non Food”.