January 15, 2015: Caesarstone, the leading manufacturer of premium Quartz surfaces, is proud to announce its collaboration with London based, Canadian born designer Philippe Malouin. The Swings installation will be unveiled at the Interior Design Show (IDS) in Toronto where Caesarstone has previously previewed work by Japanese studio Nendo (2013) and London-based Raw-Edges Design Studio (2014).
Swings is an interactive installation composed of a 12-piece swing set placed in a circular arrangement. Exploring the juxtaposing element between play and contemporary art, the installation demonstrates a minimalist, monolithic sculptural language, while simultaneously connecting to the idea of childhood memory. New colours and textures from Caesarstone’s Supernatural Series and the upcoming Concrete Series are displayed in a minimalist, sculptural manner. Typically associated with carefree, childish activity, the swings are removed from their original playground surroundings and relocated to a sparse environment, bringing an out-of-context element into play.
A fine example of Philippe Malouin’s penchant for simplicity and processes experimentation, the material’s textures and natural looking designs are shown to full effect, reflecting thesophisticated qualities of Caesarstone product design and utilization of state-of-the-art technology. The usability of the installation emphasises the inherent characteristics of the surface material – such as strength, durability, and flexibility.
“The installation invites people to interact with the product naturally. Although it looks and feels extremely natural, the material has some really amazing qualities for designers to work with and which allow it to be machined and handled with more flexibility than stone.” – Philippe Malouin, Designer
“Each year we explore a new design concept that displays different elements of Caesarstone; be it new colours and textures from our latest collections, or inherent surfacecharacteristics – such as strength and durability. Philippe’s work is extremely directional, fresh, and thought-provoking; and we feel it brings a fascinating new angle to the platform we are creating for Caesarstone.” – Eli Feiglin, VP of Marketing at Caesarstone
For media enquiries, please contact:
Yonit Salkin, [email protected] +972 (0)52 2028240
Notes to Editors
Images credit of Caesarstone
Caesarstone is a publicly traded company on the NASDAQ. The company’s surfaces and products are sold in over 50 countries worldwie. Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling, furniture and more. With three diverse collections – ClassicoTM, which includes the Supernatural Collection, MotivoTM and ConcettoTM there is no limit to choice. The unique and rich variety of colours, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone’s extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of international quality standards.
About Philippe Malouin:
Canadian Philippe Malouin holds a bachelor’s degree in Design from the Design Academy Eindhoven. He has also studied at the École Nationale Supérieure de Création Industrielle in Paris and University of Montreal. He lives and works in London. He set up his studio in 2009 after working for English designer Tom Dixon. He is also the director of POST- OFFICE, the architectural and interiors design practice. His diverse portfolio includes tables, rugs, chairs, lights, art objects and installations. Recently Philippe won the W Hotels ‘Designer of the Future’ Award and the Wallpaper ‘Best Use of Material’ Award. Philippe Lives and works in London, where he operates his design studio and teaches platform 18 alongside Sarah van Gameren at the Royal College of Arts.