Caesarstone's Raw Edges
Caesarstone to unveil Islands, an upcoming collaboration with Raw- Edges Design Studio, at the 2014 Interior Design Show in Toronto
Caesarstone reveals Islands by award-winning studio Raw-Edges: a conceptual installation placing the surface at the core of interior design As part of their ongoing commitment to creating new platforms for design, Caesarstone has collaborated with London design studio Raw Edges to produce Islands. The brief was to re-examine the domestic environment and the use of surface. With their signature creativity, Raw-Edges transforms the surface into the structure itself. Available in a range of sizes and proportions, Islands is designed for different functions within the home.
Veering away from the common modular system, Islands reshapes the typical interior arrangement by positioning the working surface as the binding element of its design. A display of cabinetry, appliances or separate units is slotted into voids within the surface itself instead of being placed atop or around it. Islands offers a new take on a variety of domestic spaces: kitchens, bathrooms and spaces whose surfaces answer more emotional domestic needs such as a space to play and a space to display objects.
Raw-Edges investigates the interaction between different sizes, materials, colours and textures within the interior space. Inspiration is drawn from Caesarstone's Classico collection and in particular from its 2014 Supernatural designs, whose countertops star as the focal point of Islands. The surfaces' strength, durability, textures and natural looking designs complement the different materials from which the separate units are made, such as reclaimed wood, terracotta, glass and other materials found in a domestic environment. The design celebrates the daily function, origin and importance of the units which are commonly hidden away behind a unified façade.
Raw-Edges founders Yael Mer and Shay Alkalay describe Islands as: “a great opportunity to experiment with everyday areas like kitchens and bathrooms. We always strive towards the alternative, the humoristic and always question the traditional approach to design.” They add: “If in a common kitchen the surface is only a top layer that covers the kitchen units, here we would like to propose the surface as the core of the kitchen which holds the different elements together in quite an unexpected way.”
Eli Feiglin, VP of marketing at Caesarstone remarks: "Caesarstone is continuously seeking new and creative ways in which to reaffirm its position as a globaltrendsetter and leader in the industry. We are proud to work with a designer who rethinks the domestic environment, explores the surfaces' unique properties and who may enhance them with a creative exploration of colours and materials."
IDS will display Islands in its variety of uses: from kitchen, bathroom and child play areas, to a Ping-Pong table and fish tank.
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Note to Editors
Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling, furniture and more. With four diverse collections – Classico™, Supremo™, Motivo™ and Concetto™ there is no limit to choice. The unique and rich variety of colours, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone's extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of international quality standards, the surfaces are stain heat and scratch resistant. With its high profile designer collaborations Caesarstone is confirming its position as a leading platform for design.
About Raw-Edges Design Studio
Founded by Yael Mer and Shay Alkalay, the London design studio has received several highly respected awards including The British Council Talented Award, iF Gold Award, Dutch Design Award, Wallpaper* Design Award 2009 and the Elle Decoration International Design Award for best furniture of 2008_09 and the Miami/ Basel Designer of the Future for 2009 Award. Their works has been exhibited internationally and can be found within the permanent collection of the MoMA New-York and other museums. Clients include Cappellini, Established & Sons, Moroso, Kvadrat, Stella McCartney, Arco, Mutina and Lema. In addition, Yael & Shay produce unique and limited-edition designs and installations within their own studio in London.
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