CAESARSTONE CANADA UNVEILS 2014 COLLECTION DURING EXCLUSIVE EVENT
Leading lifestyle brand launches latest quartz surface designs with unique reveal
TORONTO, ON – October 24, 2013 – Today, Caesarstone Canada, the leading quartz surface manufacturer, will unveil its 2014 Classico Collection during Toronto’s Fashion Week at an exclusive event hosted by the company.
To showcase their latest designs, Caesarstone worked with Toronto-based advertising agency, Community, to curate original works of art. Each of the striking new colours will be presented in a unique installation, and exposed one by one to reveal magnificent shadow art on the walls. The creative team at Community designed installations that are not only visually arresting, but will transport guests to the front row of an exclusive fashion runway with the flick of a light switch.
“Caesarstone is more than just quartz surfaces, we’re about lifestyle, fashion, art and design,” says Fernando Mammoliti, CEO, Caesarstone Canada. “All of our new designs represent rich colour and textures and we wanted a way to showcase our latest collection in the most unique way possible.”
In the past, Caesarstone Canada has partnered with well-known fashion houses to leverage brand equity and integrate Caesarstone products into the world of high fashion. This year, Caesarstone will be the star of its own show, taking the same approach as a designer presenting a new collection.
“This project has been really exciting for us” says Jesse Carere, Managing Director at Community. “It’s incredible to see our designs brought to life with light, and these installations are definitely beyond anything we could have envisioned when we started this project.”
The party, dubbed “REVEAL”, will kick-off at 8:30 PM at The Fermenting Cellar in Toronto’s Distillery District.
About Caesarstone Canada
Caesarstone, the original quartz surface, is a leading supplier of the finest quartz surfaces to the global marketplace. Caesarstone manufactures high-quality quartz slabs for a variety of uses and applications, such as kitchen countertops, bathroom vanities, flooring, wall paneling and more. Their unique variety of colours, patterns and textures, coupled with the brand's incredibly resilient characteristics, is quickly driving the Canadian demand for quartz surfaces and making Caesarstone the preferred choice for kitchen and bathroom countertops.